Concrete hosts different disciplines such as product and interior designers, architects, visual marketeers and now an urban planning/architectural firm too. Concrete’s deliberate choice of breaking away from traditional hierarchies and the dominant forces which dictate the design process today, gives our agency unprecedented freedom. Concrete derives the inspiration, influence and conceptual impetus for its designs from today’s modern world. Concrete’s designers want to be inspired not just by modern art but by comics too, by ideas from the world of architecture and multimedia, by haute cuisine and the snack bar. They appear contradictory, but, in this collision, the perfect expression of our post-modern age can be found.
Picture: Rob Wagemans, founder