Wellcome Collection, Euston Road, London, UK
Ask what makes a great café and most of us will rattle off good food and drinks and friendly, fast and efficient service. But come on, aren’t we forgetting that equally crucial part of the mix, which is what we get to park our behinds on? As the saying goes, rock hard chairs drives customers away, comfortable ones make them stay.
Look in through the windows and you see big, colourful, very modern seating by Quinze & Milan, which looks eminently comfortable and as enticing as the food on offer.
AMA modified the designs of Room 26 chairs and matching Club sofas for the café and chose a mix of greens, pinks and purples make the area look interesting and fun. Because the café isn’t confined within walls, it was also important to delineate the space and using a mixture of colours achieved that.
Restauranteur OIiver Peyton loves the café: "I love the Quinze & Milan foam furniture because its such a tactile material. I think the café is fantastic, it’s really busy and that’s down to the combination of the design and the food/service we offer."