Encouraging interaction between employees while communicating the company’s brand values and identity were the dual aims of the design of Red Bull’s new 1,860 sqm headquarters.
Designed by Jump Studios, the resulting £2m offices stimulate employees and visitors alike. The stunning interior generates adrenalin and a sense of dynamic excitement, emotions associated with the Red Bull brand and its various activities. The brief was to amalgamate two separate offices into one central headquarters building. Located in Soho, the new offices occupy the top three floors of an existing 19th century building, including a recent roof-level extension which takes the form of a glass “box” surrounded by an exterior terrace, providing spectacular views of the West End.
Photography: Gareth Gardner